UI/UX Design for Web & Mobile Applications.
We design web apps, marketing sites, dashboards, and mobile flows where the interface gets out of the user's way. Research first, information architecture before pixels, and a Figma handoff your developers will actually enjoy opening. No 40-screen style guides nobody reads.
Six pillars of
the design process.
From a first user interview to a final component library, here's how the work actually breaks down. Some projects need all six; smaller ones collapse two or three into a single sprint. Either way, we name the trade-off before we skip a step.
User research
Interviews with real users, support-ticket review, analytics pattern-spotting, and competitor teardowns. Output is a short research memo with the three to five insights that should actually shape the design — not a 40-slide persona deck.
Information architecture
Site maps, user flows, and content models before any screen is drawn. If the architecture is wrong, no amount of visual polish fixes it later. We pressure-test the structure against real tasks a user would perform.
Wireframing
Low-fidelity, content-accurate, mobile + desktop. We design with real copy length, real data shapes, and real empty states — not placeholder 'Lorem ipsum' that collapses when the engineer sees the actual string.
Visual design
High-fidelity UI with a design system underneath — tokens, components, states, dark mode where it matters. Every screen you'll ship gets designed, not just the marquee ones. Accessibility (contrast, focus states, target sizes) is baked in, not retrofitted.
Prototyping
Clickable Figma prototypes for the flows that matter — checkout, onboarding, the core job-to-be-done. Used for stakeholder sign-off and, where budget allows, for a round of usability testing before a line of code is written.
Design-to-dev handoff
A tidy Figma file with named components, auto-layout, documented tokens, and a written handoff doc. Engineers don't have to guess at spacing, interaction states, or what breaks at which breakpoint. We stay available during build to answer questions.
A short list of
real things.
Not deliverables in the consultant sense. Actual files, pages, docs, access. Listed here so there's no surprise.
- 01Research summary — interviews, analytics review, and the insights that shaped the design
- 02Information architecture — site map, user flows, and content model
- 03Low-fidelity wireframes across mobile, tablet, and desktop breakpoints
- 04High-fidelity UI mockups for every page or screen the product ships with
- 05Design tokens and a component library in Figma — typography, colour, spacing, states
- 06Clickable prototype of the core user flows for sign-off and usability testing
- 07Accessibility pass: WCAG 2.2 AA contrast, focus states, keyboard paths documented
- 08Design-to-dev handoff document with interaction notes, breakpoint behaviour, and edge cases
Four principles.
No slogans.
Clarity over cleverness
If a user has to read a tooltip to understand a control, the control is wrong. We pick the boring, legible pattern over the novel one, and save the invention for places where it earns its weight — not for reinventing a dropdown.
Accessibility is non-negotiable
Contrast, target sizes, keyboard paths, focus states, and reduced-motion are designed in from the first mockup. Retrofitting accessibility at the end of a project costs more and always leaves gaps we're embarrassed to ship.
Test the design on the people it's for
Five users in a room with a prototype catches more problems than a month of stakeholder reviews. Wherever the budget allows, we run a small round of usability testing before engineering commits.
The handoff is part of the design
A beautiful Figma file that engineers can't build from is a failure. Named components, auto-layout, documented tokens, and a written handoff doc are part of the deliverable — not polish we hope to get to.
How we work, start to finish.
- 01Research & IA
Kickoff, access to analytics and any existing research, 4–6 user interviews, and competitor teardowns. Output: a research memo plus site map and user flows you sign off on before any screen is drawn.
- 02Wireframes
Low-fidelity, content-accurate wireframes across the breakpoints the product will ship on. Reviewed with your team against real tasks. Two rounds of revision are scoped in; we name the change and park anything out-of-scope clearly.
- 03High-fidelity UI
Visual design with a component library underneath. You see screens on a staging Figma file throughout — not a big reveal at the end. Accessibility audit runs alongside, not after.
- 04Prototype & handoff
Clickable prototype of the core flows, final Figma file organised for developers, and a written handoff doc. We stay available during build to answer questions and review the first implementation.
Before you
ask us.
Design the interface before you build it.
Tell us what you're building or redesigning. You'll get a plain-English read on where the design work should start, what research you actually need, and how we'd scope it.
or email hello@genvoid.com