Analytics & Tracking Setup
Make data-driven decisions with properly configured analytics and reporting.
Why Most Analytics Are Broken
Having Google Analytics is not the same as having it configured correctly:
- No conversion tracking — can’t tell which channels drive results
- Duplicate tags — inflated page views, broken data
- Missing events — forms, clicks, downloads not tracked
- No filters — your team visits counted as real traffic
- GA4 not set up — still on outdated Universal Analytics
We fix all of this.
What We Set Up
Google Analytics 4
Full GA4 — events, conversions, audiences, e-commerce tracking.
Google Tag Manager
Clean container with organized tags, triggers, variables.
Search Console
Search performance, indexing, Core Web Vitals, crawl errors.
Heatmaps & Recording
See where users click, scroll, and drop off.
Conversion Tracking
Track forms, purchases, calls, downloads, signups.
Custom Dashboards
Focused metrics that matter — not vanity numbers.
What You'll See
| Metric | What It Tells You |
|---|---|
| Traffic Sources | Where visitors come from |
| Top Pages | Most traffic and engagement |
| Conversion Rate | % of visitors taking action |
| User Flow | How people navigate your site |
| Drop-Off Points | Where you lose potential customers |
| Revenue Attribution | Which channels drive revenue |
Our Process
Audit
Review existing tracking. Find what's missing, broken, or duplicated.
Title example. Click to edit.
Plan
Define tracking goals based on your business objectives.
Title example. Click to edit.
Implement
GA4, GTM, Search Console, heatmaps, conversion events.
Title example. Click to edit.
Validate
Test every tag and event with real data.
Title example. Click to edit.
Train
Walk your team through dashboards and reports.
Title example. Click to edit.
Frequently Asked Questions
Probably yes. Most installations are missing conversion tracking or have duplicate tags. Proper setup turns data into insights.
Yes. Google Ads, Facebook Pixel, and others via GTM.
No. Proper GTM loads scripts more efficiently than hardcoding.
Let's Set Up Your Analytics
Stop guessing, start measuring.